Toyota — Brand Guide, History & Model Overview
- Founded1937
- FounderKiichiro Toyoda
- HeadquartersToyota City, Japan
- CountryJapan
- Models listed49
About Toyota
Toyota is a Japanese automaker founded in 1937 and the world's largest by volume, synonymous with reliability, the Corolla, hybrid pioneering with the Prius and quality.
On this page you will find the complete Toyota model range with detailed technical data, dimensions, engine and transmission information, plus genuine owner reviews. Whether you are researching Toyota specifications, comparing trims, or reading real-world Toyota reviews before you buy, our catalogue currently lists 49 Toyota models to explore.
History & Heritage
Toyota was founded in 1937 by Kiichiro Toyoda, and is headquartered in Toyota City, Japan. Over the decades the brand has grown from its early roots into a name recognised by drivers around the world, shaped by its engineering choices, design language and the people who build and drive its cars.
Understanding a manufacturer's heritage helps put its current cars in context. Each generation of Toyota models reflects the priorities of its era, from mechanical layout and powertrain technology to safety systems and interior comfort. The specifications on this site let you trace how Toyota vehicles have evolved in size, power and equipment over time.
Mission & Vision
Mission: To produce happiness for all through safe, reliable and sustainable mobility.
Vision: To lead the future of mobility, enriching lives around the world.
The brand is often associated with its slogan, “Let's Go Places”, which captures the character it aims to deliver in every model.
These guiding principles influence everything from how Toyota engineers its platforms to the way it prices and equips its cars, and they are a useful lens when weighing up a Toyota against rival brands.
Toyota Model Lineup
The current Toyota catalogue on AutoSpecs includes the following models. Click any model to see its full specifications, dimensions and reviews:
- Toyota 4Runner
- Toyota 86
- Toyota 86
- Toyota Alphard
- Toyota Aqua
- Toyota Auris
- Toyota Avalon
- Toyota Avensis
- Toyota Aygo
- Toyota bZ4X
- Toyota C-HR
- Toyota Camry
- Toyota Celica
- Toyota Corolla
- Toyota Corolla Cross
- Toyota Crown
- Toyota FJ Cruiser
- Toyota Fortuner
- Toyota GR Corolla
- Toyota GR Yaris
- Toyota Highlander
- Toyota Hilux
- Toyota Innova
- Toyota Ipsum
- Toyota iQ
- Toyota Land Cruiser
- Toyota Mark II
- Toyota Mark X
- Toyota Matrix
- Toyota MR2
- Toyota Paseo
- Toyota Previa
- Toyota Prius
- Toyota Prius C
- Toyota Prius Plug-in Hybrid
- Toyota Prius V
- Toyota RAV4
- Toyota Sequoia
- Toyota Sienna
- Toyota Soarer
- Toyota Starlet
- Toyota Supra
- Toyota Tacoma
- Toyota Tercel
- Toyota Tundra
- Toyota Venza
- Toyota Verso
- Toyota Yaris
- Toyota Yaris Cross
From compact and city-friendly options to larger family and performance models, the Toyota range offers a variety of body styles and powertrains. Use our comparison tool to place any two Toyota models side by side, or compare a Toyota against a completely different brand.
Design, Technology & Performance
Toyota models are described on this site with the technical detail buyers care about: engine type and displacement, transmission, drivetrain layout, wheelbase, length, width, height and kerb weight. These figures are essential when you are judging performance potential, interior space, efficiency and everyday practicality.
Comparing Toyota specifications across models makes it easy to see the trade-offs between a smaller, lighter car and a larger, more powerful one. Dimensions affect how a car parks, corners and carries passengers and luggage, while engine and transmission details hint at how it will feel to drive. Reading the numbers alongside real owner reviews gives a rounded picture before a test drive.
Buying & Ownership Guide
If you are shopping for a Toyota, it pays to research thoroughly. Look at the Toyota price for the trim you want, compare it with rivals, and check the specification sheet for the equipment that matters to you. Whether you are considering a new Toyota or a used Toyota, matching the model's dimensions and engine to your needs helps avoid buyer's remorse.
Owner reviews are one of the most valuable resources when buying a car. On each Toyota model page you can read comments from real drivers and add your own experience, covering reliability, running costs, comfort and everyday usability. Together with the detailed spec tables, these reviews help you make a confident, well-informed decision.
Frequently Asked Questions
How many Toyota models are listed on AutoSpecs?
We currently list 49 Toyota models with full specifications, dimensions and owner reviews, including Toyota 4Runner, Toyota 86, Toyota 86.
When was Toyota founded?
Toyota was founded in 1937, and is headquartered in Toyota City, Japan.
Where is Toyota from?
Toyota is associated with Japan and is based in Toyota City, Japan.
Where can I find Toyota specifications and dimensions?
Every Toyota model page on AutoSpecs includes a detailed specification table with engine, transmission, wheelbase, length, width, height and weight, so you can compare Toyota specs quickly.
Can I compare Toyota models with other cars?
Yes. Use our comparison tool to place two cars side by side. You can compare two Toyota models, or compare a Toyota against any other brand to see the differences in specs.
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